PwC Mini MBA

Session 1& 2: 
Business Mapping, Ethics & Corporate Governance / Corporate&Business Strategy

These modules are about understanding how a business can be mapped by outlining the main areas all organisations need to go through. These are outlined through three main steps, Analysis (position), Choice (options for growth) and Implementation.

The first part starts with an introduction of business in the 21st century and how organisations are dramatically changing on a daily basis due to market forces, disruption, the internet, interactivity, speed, virtual structures and other things.

It deals with the understanding of the three levels of strategy (Corporate, Business & Functional) and the objectives of each level, through various practical examples of well-known organisations and application of relevant theory. Furthermore, the module explains and analyses concepts such as Purpose, Vision, Mission, Corporate Culture, Stakeholder Analysis and Governance issues. These points are the first part of the map and must therefore be addressed before any other modules.

8 - 10 April 2024
10:00 am - 04:30 pm CET

Session 3: Leadership in 21st Century

High-quality leadership is the hallmark of successful organisations. Some people have a natural talent for the role but good leadership can be learned through training, coaching and practice. The quality of the leadership in place through the ranks of an organisation will in large part determine the success of that organisation in the long term. It is therefore essential that anyone entrusted with a position and responsibility for leading people fully understands and appreciates what this leadership role requires of them in practice.

In this module, the emphasis is placed upon the leader as a person and on efforts to understand individuals and to create an environment where differences, new ideas, curiosity and innovation are encouraged and cultivated. Various dimensions of leadership will be analysed, with reflection on the rapidly changing business environment and people’s needs.

15 - 17 April 2024
03:00 pm - 07:00 pm CET

Session 4: Enabled Organisation

This module explores the link between organisational structure and management effectiveness. It addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently. It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to an business environment where talent is mobile, innovation is essential and connection is everywhere.

The module will challenge participants to explore the impact of change on themselves and on the people they manage. It will also look at the importance of differentiating between ‘performance’ and ‘contribution’ when giving feedback and creating a more engaged workforce.

The module will also identify and rehearse a set of skills (including coaching skills) that are aimed at helping staff cope with, and respond positively to, the changes they are facing.
 

24 - 26 April 2024
03:00 - 07:00 pm CET

Session 5: Project Management in Everyday 
Business

This module has been designed to provide understanding of the importance of project management methodology and approach in  everyday business.

The goal of the module is to help participants develop a unified approach towards project management challenges. It is also designed to help reduce the stress associated with project management, and to increase the chances that the project will be completed on time, within budget and to the required quality.

In addition, through practical exercises, participants will learn about the most important project management tools and techniques and to compare theoretical models with their previous experience. 

During the module we will focus on how to:

• Initiate, plan, execute, monitor and control, and close a project
• Understand and manage stakeholder requirements and expectations
• Manage a project in line with organisational strategy
• Understand the processes necessary for the successful completion of a project
• 03, 14, 15 May 2024 
  03:00 - 07:00 pm CET

Session 6: Marketing in the digital age

Market positioning, combining off-line and on-line marketing tactics; social media for businesses, the importance of content & video and finding the right balance; Customer Relationship Management through software systems & automation. 

Marketing involves identifying the customer’s needs and wants and satisfying them through the appropriate “marketing mix”. Together with an analysis of the external environment (from a marketing viewpoint), customers and competitors, these will be the focus of this module. 

In addition, it should be noted that areas such as branding, Internet marketing, marketing through social media and other concepts and ideas will be explored.

There is a dominant move in the market towards visualisation (videos) and content marketing and these will be explored along with other important trends.

Participants should be able to use various marketing tools and theories in real life examples as well as a good look in the area of ethics in marketing.

20 - 22 May 2024
03:00 - 07:00 pm CET

Session 7: Innovation & Creative Thinking 

Innovation is seen as a requirement towards organizational sustainability at all levels - not a choice; Creating a mindset towards innovation through methodologies such as systematic inventive thinking.

The importance of capabilities and Business Intelligence towards innovation. The main objective is to stimulate and make participants to think differently and learn the techniques required to think creatively towards innovating at the workplace and on a personal level. It helps participants understand that they can challenge the status quo at their organization with ideas and add more value by doing things better.

27 May 2024
09:30 am - 04:30 pm CET

Session 8: Accounting Basics & Financial Management

This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily synthesis).

It covers areas such as budgets, analysis of financial statements, the concepts of assets, capital, profit, revenues, margin, dividends, cash flows and other items.

03 - 05 June 2024
03:00 - 07:00 pm CET

Session 9: Linking it all together 

Preparing a business plan or a business analysis plan & Pre assessment / analysis of case through the use of a map © (Business Analysis MAP).Cases will be introduced as base for Case Study Assessment Paper.

10 June 2024
09:30 am - 04:30 pm CET

Case study assessment paper

2.5 hours