The Romanian pharmaceutical industry is undergoing a period of profound transformation. Many analysts agree that the industry is moving from the era of the "blockbuster drug" to a new operating model known as personalized medicine. While achieving success in research and development continues to define those who will be the industry's winners and losers, other issues are increasingly demanding the attention of top management. They include navigating the challenges of global regulatory compliance, optimizing the supply chain, achieving marketing excellence and effectively managing organizational complexity on a global scale. These issues along with increased scrutiny of the industry's business practices and difficult questions over the safety of marketed drugs have created substantial tensions between the industry and its stakeholders.

How PwC can help you?

PwC Romania provides a wide array of services to help pharmaceutical companies identify future growth opportunities and implement strategies, processes and structures to achieve that growth. Our team provides assistance in every stage of the licensing process, from due diligence through the development of contract terms through to reviews of the company's controls around maintaining alliances. We can also assist companies in improving revenue streams and managing risk by reviewing compliance with licences and other business arrangements and by advising on appropriate procedures to manage royalty revenue payments and proceeds.

As is the global leader serving pharmaceutical and life sciences companies, PwC has extensive experience working with organizations across the industry, including: proprietary and generic drug manufacturers, specialty drug makers, medical device and diagnostics suppliers, biotechnology companies, wholesalers, pharmacy benefit managers, contract research organizations, and industry associations. We have aligned our practice with the broader health industries market to ensure that our people are well versed in the relationships between suppliers, providers, payers, and customers. We have made a deep commitment to understanding the forces that are impacting these sectors and developing and delivering solutions that help our clients' achieve their financial, operational and strategic objectives.