Business Coaching Diploma

Registration for Business Coaching Diploma the forth series of BCD in Spring 2021 is open!

Dates to be announced soon!

Successfully run in PwC since 2014, the programme was initially aimed at senior PwC leaders and has later open to our clients. Other countries where the programme is available: Poland, Russia, Croatia and Serbia!

Consisting in 156 hours approved by International Coach Federation (ICF) as Approved Coach Specific Training Hours (ACSTH), the programme has also been awarded with  the European Quality Award (EQA) on Practitioner level issued by the European Mentoring & Coaching Council (EMCC).  

The Business Coaching Diploma is mainly aimed at Senior Leaders and HR Professionals who wish to become internal coaches and develop a coaching culture in their organisation. The programme is also suitable for existing ACC level coaches aspiring to the next level of accreditation from ICF (PCC).

”Business Coaching Diploma is an inspiring course, opening new perspectives, arousing curiosity and motivation for change. We work in small groups to provide participants with time and attention. Our trainers are enthusiasts, experts with many years of coaching and business practice. I cordially invite you to a course where, according to our graduates, nothing looks the same.”

Joanna Kucharczyk-Capiga, course leader

Programme structure

The aim of this programme is to provide essential knowledge and coaching skills, enabling you to engage in the practice of a professional coach, as well as in leading teams and business, through a strong coaching leadership style.

Business Coaching Diploma is a comprehensive course consisting of:

  • 15 interactive workshop days using coaching techniques and tools
  • Mentoring / supervision
  • Practical coaching sessions in pairs
  • Observed coaching sessions
  • Coaching session with a professional coach
  • Final exam (2 days of live coaching sessions)

The workshop part of the course is diverse in terms of the learning methods, i.e. interactive lecture, discussion, demonstrations of various coaching tools, exercises in pairs, case studies, role-play, group supervision/mentoring.

Small groups of up to 12 participants.

Before admission, participants are invited to a meeting with the course leader.

Programme dates

Module   Face to face dates 
(full day sessions)
 Back up online dates
(half day sesssions)
Mindset  N/A 04 & 11 September 2020, afternoon sessions
05 & 12 September 2020, morning sessions
Module 1  01 - 03 October 2020  01, 02, 03 October 2020, morning sessions
 12, 13, 14 October 2020, morning sessions
Module 2  05 - 07 November 2020   05, 06, 07 November 2020, morning sessions
             13 November 2020, morning session
       19, 20 November 2020, morning sessions
Module 3  04, 05, 12 December 2020  03, 04, 05 December 2020, morning sessios
 11, 12, 13 December 2020, morning sessions
Module 4  14 - 16 January 2021  21, 22, 23 January 2021, morning sessions
 28, 29, 30 January 2021, morning sessions
Exam   Dates to be confirmed  Dates to be confirmed

Programme description

Coaching mindset and experiencing change: beliefs, values, opportunities.

Building the coaching relationship Setting goals in coaching

Designing the future Communication in coaching Balance of resources

Releasing & exceeding one’s potential Innovation & additional tools

Building a satisfying relationship as the source of success Releasing internal motivation

Date to be confirmed

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Our vision with this programme is to contribute to building coaching cultures within organisations. As the internal coaching trend is emerging, we aim to significantly support Senior Leaders and HR professionals to go through this transformational journey.

And this is our approach:

Coaching is about a systemic approach to the Client, having in mind their environment, business challenges, level of motivation, values and expected results.

A coaching relationship ensures confidential, Client-oriented form of cooperation.

The Coach knows that the Clients themselves are the best source of inspiration and solutions, which they reach in the course of the coaching session.

Who are our trainers?

Our international trainers are experts with many years of coaching and business experience, holding top accreditations from the International Coaching Federation (PCC and MCC level).

Joanna joined PwC in May 2011 as the CEE Head of Coaching Practice. Before that, since 2006 she has been working as a Coach, and since 1996 as HR Manager/Director, HR Business Partner, CEE Talent Leader, Trainer and Senior Consultant in many international corporations including such business sectors like: advertising at J. Water Thompson, consulting – Arthur Andersen, pharmaceutics – Sanofi/Aventis, IT – Xerox and for last two years she was leading her private Coaching & Consulting business. She has been dealing with people development and talent management for about 15 years.

Being a MCC Coach she specializes in executive systemic coaching, going through change (new role etc.), leadership development, career coaching as well as burn-out and managing conflict.

In the area of coaching Joanna graduated Coactive coaching at CTI, Team Coaching & Team diagnostic in USA (having a license for the tool). She is a licensed trainer delivering Coaching Clinic CoachU and completed the first level of Solution Focused Brief Therapy.

She is ICF Accredited Coach (MCC) and a member of local and International ICF organization. She is also doing trial exam session for ICF coaches accreditation and coaching supervisions both individual and group. Leading required by ICF mentoring programs for coaches before their accreditation exam.

Approach to coaching

As a coach I have a motto “don’t ever doubt that you are able to achieve whatever you will dream for yourself”. I am an “enabler” for my clients being supportive, empowering and encouraging, as well as challenging at the same time. In coaching I am using both coactive approach and aiming towards finding the essence of what is the most important for my client. In coaching I am “dancing with a client” in order to be always on the client agenda. I believe that this is the client who is naturally resourceful and whole and all I need to do as a Coach is bring this up to light through coaching.

Chosen certificates, diplomas, qualifications

  • International Coach Federation Master Certified Coach
  • Master Facilitator
  • Harvard Leadership Program
  • Team Coaching Diagnostic license
  • Coactive Coaching, CTI
  • Solution Focused Brief Therapy (1st level training)
  • Coaching Clinic Program license for training delivery

Joanna is an Executive Coach and Trainer of Individuals and Teams. She is an engineer by profession and ICF Member.

Joanna spent 10 years in a corporation working on different positions in Retail and Operations. She implemented and supervised HSSE standards, took care of internal communication in strategic projects, dealt with credit control and customer service. Joanna participated with enthusiasm in Change Management processes: change of organisation culture, behaviours, corporate values, motivation systems and working habits. As a Customer Service Manager she supported and coached employees in a change process of centralisation in Customer Service Unit.

She has cooperated with many companies i.e.: BP Polska, ING Nationale Nederlanden, Hydro Aluminium Chrzanów, PARP, Grupa Pracuj, Working Councils, Coca- Cola, Cap Gemini, DHL, Glaxo Smithkline, Tesco, Tetra Pak, Veolia, Jansen Cilag, Mattel, PKP, VW Bank, T-Mobile, Teva Operations, Beckers, Mondial. She has led coaching classes at Economic University, Tischner University and School of Banking and Administration in Kraków. She also created a mind changing programme for small business entrepreneurs on leadership, responsibility, communication and co-operation, and successfully delivered it to 300 people.

She is the co-author of the program and the trainer in Polska Szkoła Coachingu in Katowice and Polish School of Teamcoaching led together with Beata Rycembel, PCC. Joanna is an assessor for ICF (International Coach Federation), mentoring coaches to be and preparing for certification on ACC and PCC levels. In 2012 she was Director of Kraków ICF Chapter.

Approach to coaching

”I have been passionate about self-development, training and coaching for years. I believe there are no limits to what the clients can achieve and who they can become. Passion and willingness to act are the keys to their success. I admire leaders whose leadership is based on authenticity and inner strength.
I am convinced that being natural and true in the long run may benefit way more than clever manipulation in achieving desired goals.”

Chosen certificates, diplomas, qualifications

  • International Coach Federation Master Certified Coach
  • Accreditaion CTI (CPCC)
  • Authorised Facilitator of Team Diagnostic Assessment method, Team Coaching International (TCI)
  • Licensed Transforming Communication Trainer
  • Coaching Academy – Gdańskie Wydawnictwo Pedagogiczne
  • Course Co-active Coaching organised The Coaches Training Institute (CTI)
  • Relationship Coaching Course Organisational Relationship System Coaching (ORSC)  
  • Transformational Coaching and Leadership (Center for Transformational Presence)
  • Co-active Leadership Program, The Coaches Training Institute w San Francisco
Zana Goic

Zana is an executive leadership coach, team coach and training facilitator. She is also a leadership game changer, a status quo challenger and a personal growth embracer. Zana has been trained with internationally recognised coaching and leadership development schools and is PCC accredited by the International Coaching Federation (ICF).

Prior to moving into executive coaching and leadership development, Zana spent 10 years working in petroleum and pharmaceutical companies. Most of her corporate experience comes from a regional oil and gas industry where she held a position of a corporate communications director. 

After leaving the corporate world in 2012, she founded a Bold Leadership Culture - an executive coaching and leadership development company operating internationally.

Zana is all about developing consciously bold leaders ready to live and lead from a place of integrity. She equals personal growth with success, firmly believing that when leaders break through their illusions of knowing and safety into fully honouring their own authenticity and integrity, they can truly lead their organisations into purposeful achievement. Her life-long mission is to cultivate bolder individual and collective leadership within organisations in service of creating a way more sustainable and meaningful world.

Zana is passionate about holding deep and vulnerable leadership conversations in which she helps leaders face their own truth in a self-aware manner and take a stand for what matters most from the place of an authentic bold leadership. In order to facilitate the paradigm shift for leaders and their teams, she brings hard-loving truth, depth, wisdom and accountability.

Zana is a fascinated explorer of adult development and how it impacts leadership; she is a life-long learner and feels most alive surrounded by books and immersed in deep conversations. 

Areas of focus include: 1:1 coaching for middle to top managers | Leadership Development for leaders of all levels | Executive Team Coaching | Leading and facilitating leadership development programmes in organisations | Virtual training & coaching for groups | Teaching coaching skills in organisations | Developing and delivering Experiential Learning Workshops |

Wisdom Words: “There is no safe way to be great, and, there is no great way to be safe. Leadership is inherently risky.” So, the only true leadership path is the one of courage and boldness. The questions is - why wanting to be safe, when you can be great? 


Relevant Training:


·       Certified Professional Co-Active Coach (CPCC), CTI - Co-Active Training Institute

·       Co-Active Leadership Programme Graduate, CTI – Co-Active Training Institute

·       ICF Professional Certified Coach (PCC), ICF – International Coach Federation

·       Organisation and Relationship Systems Certified Coach (ORSCC), CRR Global

·       The Leadership Circle Profile Certified Practitioner (individual and collective leadership assessments), TLC - The Leadership Circle

- Immunity to Change Facilitator’s Workshop - Minds at Work 

·       Authorised facilitator of Team Diagnostic Model Assessments (Team Diagnostic, Team Leader View, Team 360° View, Organisation View), TCI – Team Coaching International

·       ICF Continuing Coach Education (CCE) Programmes: Coaching from Source; The Art of Developmental Coaching; Coaching and Emotions; Coaches Going Corporate 

Michał had been working in the radio bussines for 15 years – he gained there an experience not only as a journalist, but also as a manager. 1990 – 2001  he worked in RMF FM as a host of highly popular morning show; then he created as program director the Golden Oldies Radio and RMF Classic. Recruitment, training and managing the DJ's and newsroom team, everyday monitoring, coaching and mentoring  were among his everyday duties. 

In 2005 he started his work as a trainer in the areas of communication, teamwork, team and change management, leadership. In 2008 he found his own training company Team & Personal, in 2010- 2013, together with his wife Joanna was a leader of the Academy Of Managing Skills – the program addressed to entrepreneurs. At the same time he kept improving as a coach; he works with clients from 2008 – now he reached the amount of 900 hours of coaching. 

Michał works both in corporate and administration/school field as an individual and team coach.  He also leads personal development workshops for middle and high management – he delivered big projects for  BZ WBK (70 people), Adamed (120 people), Shell Shared Services (80 people), Wojewódzki Urząd Pracy (100 people), entrepreneurs form Małopolska i Świętokrzyskie (300 people). 

Michał is often invited by Universities to share his knowledge and skills with students (Collegium Civitas, Tischner European University, The School of Banking and Management, Łodź University) in the areas of team coaching and coaching identity. 

Approach to coaching

”I enjoy looking at things widely – my view of the World is that everything has some importance, everything is interconnected and every situation has a lot of shades and aspects. I invite my clients to significant changes in their perspective of seeing themselves and the challenges they face. As a client you can always count on my mindfulness, full presence and total acceptance. Having the skill to build the relationships in a very natural way, I am an open person, who eagerly trusts people. My predispositions for coaching are supported by my TOP5 natural strengths according to Gallup StregthsFinder™: Adaptability, Developer, Relator, Maximizer, Connectedness.

Chosen certificates, diplomas, qualification

  • Leadership Development Intensive – The Scherer Leadership Center
  • Coaching Essentials – Coaching Center
  • Team Coaching Diagnostic – Team Coaching International
  • Organisational Relationship System Coaching (ORSC) - Center For Right Relationship
  • Extended DISC Certification Training
  • The Art and Science Of Coaching- Erickson College
  • The School Of Emotional Intelligence - GT Mentor
  • Making The Difference; group dynamics OPUS Consulting
  • Group Dynamics – Prof. Lionel Stapley Masterclass
  • Introduction To Compassion in Psychology and Psychotherapy – The Mind Institute
  • The Daring Way – vulnerability, shame and courage in relationships, The Daring Greatly Europe
  • Soul Mission, Life Vision – Stitching Seale
  • Transformational Presence Coaching & Leadership

Fees for the face to face programme:  

- early bird registration 3,465 EUR + VAT
- standard registration 3,850 EUR + VAT

Disclaimer: Depending on the restrictions generated by the pandemic context, face to face classes may be moved to online.


”PWC's programme was the greatest gift, received at the perfect moment, an inspiring journey that brought new behaviors, courage and opened new perspectives in both personal and professional life.
It was an intense and overall enriching experience, complete with amazing tools, skills and insights that I find essential for enhancing my leadership abilities.”
Roxana Barbato - Senior Director - Banking Industry 

”The decision to follow this school was one of the best in my life. It was a transformational experience on so many levels.
If you want an International Coaching Certification this is a complete one. It is a platform of styles and thinking schools that will change you mindset and life.”
Mihai Zant - Entrepreneur & Executive Coach



”I joined “BCD” with the curiosity of a novice “Career Coach” with a couple of ideas about coaching. At first, I thought it would help me become an Agile Coach, since agility is one of my passions. However, after the first module, it was clear that this is not just a training that should enhance your coaching skills.
This program is transforming the participants at the deepest levels. If I were to look at me entering the program and now, after I graduate, I can say that not only I am a better coach, but a better colleague, a better leader, a better husband, a better dad, a better person altogether.”

Narcis Paslaru – Development Consultant, Scrum Master, Career Coach 

”My coaching journey started with a powerful question that changed my perspective: what would you be without this belief?
It took me two days to find the answer, but after that the sky was the limit! I changed several habits, my communication approach and started to work on my self-development. That was the moment when I knew I wanted to become a coach! To be able to support others in their journey to potential.
During the programme I grabbed every chance to practice, learn new tools, develop skills, foundation for growth, and a mindset of a coach. The practical sessions, the mentoring parts and the experience of being a coach gave me trust in my abilities and in my skills. The programme, the trainers and the participants made me a better person, both on a professional and on a personal level!”

Ana M. Marin - Senior Communication Consultant, Mentor and Coach

”BCD is a program that successfully meets its standards and that exceeded my expectations, in connection with the organization of the program and the value I received! It is a complete, complex and very well structured program and thought out in the finest details! The trainers are simply amazing, having thousand of coaching hours of experience, and it is an experience in itself to work and attend their live coaching sessions! You don't even realize how, from one session to another, you become more and more attentive, more aware, more present, and that each coaching session, technique learned and applied, interaction with colleagues and trainers, gradually transforms you into a professional and valuable coach.

The greatest value I gained in this course is the awareness and ability to be 100% present and to really listen to the person in front of me, which really transformed my personal and professional relationships! I trust and wholeheartedly recommend each of my BCD colleagues, knowing what a strong foundation of learning and ethics we have acquired, and experiencing the transformation of each of us into coaches who can make an extraordinary impact in their organization and in the lives of those around”

Isabela Popa





Contact us

Denisa Panaite Casu

PwC's Academy Manager, Romania

Tel: +40 720 028 359

Nela Unal

Senior Client Relationship, Romania

Tel: +40 720 028 270

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