The total number of cars in use (parc) in Europe is forecasted to grow with 1,4% by 2025, at 273 million, from 269 million cars this year, and to decline thereafter with 5,4% by 2030, due to increase of shared mobility & integrated mobility platforms (ex. Uber, Clever, Bolt) and alternative car ownership models, according to PwC Digital Auto Report.
"In Romania, the total number of cars in use increased by 7.4% in 2018, according to official data, to over 8.2 million vehicles, but the road infrastructure is not keeping pace. For example, Bucharest, with about 1.4 million officially registered cars, in addition to those in transit, has been for many years in the top of the most congested cities in Europe, and the level of suspended particles in the air is double the maximum recommended by the World Health Organization. In this context, new transport solutions are needed, such as alternative models: subscription, rental, car sharing, ride hailing, ride sharing and micro mobility”, said Daniel Anghel, PwC Romania Partner and Tax and Legal Services Leader.
PwC report gives as example Germany, where the share of people who own a car has dropped from 43% in 2010 to 36% in 2018, while car fleets, whether owned by companies, rental companies or mobility platforms, increased over the same period from 57% to 64%. It is a trend that is expanding more and more globally and has already increased price pressure, due to the negotiating power of professional customers.
According to the report, in Europe, 74 percent of consumers opt for the most convenient way of travelling, including using more than one mode of transport and 28 percent of European vehicle owners could imagine earning money from sharing their car via a peer-to-peer platform.
Also, over 50 percent of consumers would be willing to pay up to USD 250 for a monthly subscription for unlimited rides within town. A similar percentage (47%) of European consumers would consider giving up their own car in favor of widely available and adequately priced autonomous robotaxi services.
In Europe, the total value opportunity of alternative ownership will increase from USD 33 billion in 2018, to USD 191 billion in 2025 and USD 393 million in 2030. Globally, new mobility models are expected to account for 17 - 28% of vehicle-based mobility globally by 2030.
Other conclusions of the report:
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Daniel Anghel, Partner
Marketing and Communication Leader, Romania