2023

Cloud Business Survey

Cloud transformation goes beyond just moving operations to the cloud. It is a process of reinventing business by unlocking new value, enabling smarter ways of working and rethinking technology.

Through this survey we aim to provide a deeper understanding of how cloud adoption is happening in Romania and Central and Eastern Europe, as well as where we can find areas to leverage benefits and identify risks to prepare for challenges.

The survey sample for Romania suggests cloud maturity in Romania is higher than in CEE, but there is an opportunity to implement more advanced cloud technologies from the beginning.

Gabriel Voicilă
Partner, PwC Romania

"The cloud has become an essential component in a digital operating environment, and its adoption is part of the business transformation process. The main gain from cloud implementation is the generation of new business models and therefore revenue. As our survey shows, both Romanian and Central and Eastern European companies are at the beginning of their cloud journey and should focus more on innovation and creating new revenue streams and not only on pursuing cost reduction goals," said Gabriel Voicilă, Technology Partner, PwC Romania."

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Cloud Business Survey

Read the report for Romania

Read the report for CEE

Although the survey suggests cloud maturity in Romania is higher than in CEE, both Romanian and CEE companies are at the beginning of their cloud transformation journey. By embracing more advanced cloud technologies from the start, there is an opportunity to leapfrog the typical cloud adoption process, bypassing the hurdles and challenges that can hinder progress.

Question: Which of the following best describes your company’s cloud maturity?

Cloud maturity in Romania (Romanian companies vs CEE companies)

Half of Romanian companies are primarily leveraging cloud for modernisation, with more than a third taking a multi-faceted, holistic cloud approach to improve their business. Data analytics, Cybersecurity, Storage and Artificial intelligence and machine learning are cloud capabilities to be prioritised by more than half of Romanian companies in the next 12 months

Question: Which cloud capabilities are you prioritising in the next 12 months?

Cloud capability priorities for the next 12 months (Romanian companies)

The increasing significance of cloud transformation is underlined by the fact that companies plan to continue their cloud adoption journey in the near future.

Question: Which of the following best describes your company operations on the cloud?

Company operations on the Cloud (Romania companies)

Cost savings, faster time to market and improved cyber posture are the main business outcomes of cloud technology that Romanian companies expect to drive in the next three years

Question: In the next 3 years, which business outcomes will be mostly driven
by your use of cloud technologies?

Outcomes of cloud technology (Romanian companies)

About the survey

PwC surveyed 389 Technology and Business leaders from seven Central and Eastern European countries, including Romania, across a range of industry sectors (Industrial Products; Financial Services; Energy, Utilities and Mining; Technology, Media and Telecommunications; Retail and Consumer; and Health). The fieldwork was conducted during February and March 2023.