PwC Romania promotes five directors as of 1 September 2026

Bucharest, 26 August 2026 – PwC Romania is promoting five directors, effective 1 September: Ioana Alesu and Cristian Cortez within the audit services, Isabela-Nely Marinică and Ala Popa within the tax advisory services, and Diana Alexi in marketing, communications and business development.

"Promotion to the role of director is more than a recognition of performance – it is proof of how talent, perseverance and integrity build, year after year, the leaders we need for the future. These five colleagues have turned technical expertise into real impact, coordinating complex projects and building relationships of trust with our clients and colleagues," said Daniel Anghel, Country Managing Partner, PwC Romania.

Ioana Alesu has been part of the PwC Romania team since 2018 and currently leads the local and regional Privileged Access Management (PAM) teams. With 10 years of experience in cybersecurity and digital identity management, gained both in consulting and in the corporate environment, her expertise covers the definition and implementation of digital identity strategies, the development of PAM centres of excellence, and the coordination of IT transformation and compliance programmes. She holds a bachelor's degree in Economics and Mathematics from the University of Birmingham and a master's degree in Mathematics and Finance from Queen Mary University of London.

Cristian Cortez leads the Finance Transformation team and the Administrative Services Export team, coordinating services for multinational clients and for companies operating GBS/SSC models. With more than 12 years of experience in finance and business transformation, he has delivered complex projects covering the design of finance solutions, process optimisation and standardisation, the digitalisation of the finance function, and the development of managed services and shared services operating models. He is a graduate of the Faculty of Commerce at the Bucharest University of Economic Studies (ASE), holds a master's degree in Business Administration in Services and Tourism from the same institution, and is Six Sigma Green Belt certified.

Isabela-Nely Marinică has more than 20 years of experience in leading and transforming finance functions in top multinational companies in the FMCG industry, both in Romania and internationally. She has managed merger processes and complex organisational structures, built complete finance functions from the ground up, and integrated local operations into global financial systems and processes, while also coordinating large-scale system implementations and managed services projects, with a focus on control and compliance. A graduate of the Faculty of Finance and Accounting at the Bucharest University of Economic Studies (ASE), she has led finance organisations through stages of growth, restructuring and strategic transformation.

Ala Popa joined PwC in 2008, within the Republic of Moldova office, and since 2012 has been part of the Transfer Pricing team in Romania. In 2015 she worked in the United Kingdom, strengthening her expertise in international taxation. She is involved in a wide range of complex transfer pricing projects, from the development and implementation of policies and advance pricing agreements (APAs) to assistance in tax inspections and reorganisation projects. She holds a degree in Business Administration from Keiser University (USA), a master's degree in Corporate Finance from the Academy of Economic Studies of Moldova, and the ADIT certification issued by the Chartered Institute of Taxation in the United Kingdom.

Diana Alexi joined PwC Romania in 2019 as leader of the Communications, Marketing and Business Development team, and has since been coordinating and implementing the firm's communications and marketing strategy. She has worked in the media, in companies and in the public sector, building solid experience in business journalism, institutional and corporate communications, and marketing. She holds a bachelor's degree from the Faculty of Letters, University of Bucharest, postgraduate studies in Public Relations and Communication from SNSPA, and a certificate in Digital Marketing Strategy from Harvard Business School Online.

About PwC At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We are a tech-forward, people-empowered network with more than 364,000 people in 146 countries. Across audit and assurance, tax and legal, deals and consulting, we help build, accelerate and sustain momentum.

Find out more at www.pwc.com.