EU Industry Week 2019: PwC conference “Navigating through SDGs. Aligning European industry with sustainability goals”

Victoria Palace, Bucharest, March 5

Can sustainability become a competitive advantage for the European industry?

The seminar aims to strengthen the dialogue on private sector involvement in reaching the SDGs in EU

The event is organised by PwC together with UNDP and Romanian Authorities under the auspices of EU Industry Week 2019.

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9:00 – 9:20 | Opening

George Ciamba - Minister-Delegate for European Affairs of Romania

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9:20 – 10:30 | Discussion panel: SDGs as a strategic lens for European Industry.

...Accelerating the pace and scale of action to support businesses involvement in 2030 Global Agenda

The SDGs provide a comprehensive framework for identifying and understanding material sustainability topics.  The alignment of business goals with sustainability holds enormous potential for European industries and may become their competitive advantage on the global marketplace. Taken together, environmental and social responsibility are core drivers of growth. This panel discussion will explore measures that should be taken to increase the pace and scale of private sector involvement in the SDGs and implications for European industries.


  • László Borbély – State Councillor on Sustainable Development to the Prime Minister of Romania
  • Isabella Pirolo, Policy Assistant to the Director for Innovation and Advanced Manufacturing, DG GROW
  • Daniele Gelz, Aid for Trade Project Manager, United Nations Development Programme Istanbul Regional Hub
  • Anne-Marie Gestin, Chief Financial Officer, ENGIE Romania
  • Robert Uzuna, Vice President for Corporate Affairs, Ursus Breweries and Vice President of the Romanian Association for Packaging and Environment (ARAM)

Panel moderator: Agnieszka Gajewska, PwC CEE Public Sector and Infrastructure Leader

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10:30-11:00 | Coffee break

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11:00 – 12:00 | Presentation: Business Reporting on the SDGs: PwC SDG Reporting Challenge 2018

Speakers from PwC will present results of this year PwC SDG Reporting Challenge. In 2018 edition, PwC sought to determine how many companies have moved beyond simply offering support for the SDGs and actually embedded the Goals into the core strategy of their entire business. PwC studied both the corporate reporting of more than 700 global companies, analysing their commitments to individual Goals and how their reporting reflected on integration into business strategy. The results show that there remains plenty of work to be done if business really wants to help meet the goals and benefit from them.

Presenters: Louise Scott, PwC UK; Andreea Giovani, PwC Romania

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12:00-13:00 | Panel discussion: Sustainable Consumption and Production: supporting transition from linear to circular economy.

For decades, global consumption has been built on a 'take-make-dispose' model. Now, innovative businesses are adopting 'circular' solutions, reducing material, water and carbon impacts. Circular approach extends the product’s life, through reuse, reassembly, refurbishment or recycling.

This transition, from linear to circular economy, requires profound transformations in how companies do business. This transition requires a combination of both rules and incentives for companies. The panel discussion is aimed to define key enablers of the circular economy at both production and consumption side and how governments, businesses and civil society could contribute.


  • State Secretary, Ministry of Economy (TBC)
  • Alina Oberdörfer, Senior Waste Engineer, JASPERS Office Bucharest
  • Alina Vlădoianu, Vice President Legal Affairs, Mega Image, Vice President of The Association of Large Retailers in Romania (AMRCR)
  • Alice Nichita, Government Relations Manager, Coca-Cola Hellenic Bottling and President of The Romanian Association for Packaging and Environment (ARAM)

Panel moderator: Daniel Anghel, Tax and Legal Services Leader, PwC Romania

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13:00-13:15 | Closing remarks


  • United Nations Development Programme high level representative,
  • Agnieszka Gajewska, PwC CEE Public Sector and Infrastructure Leader


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13:15-14:15 | Buffet lunch

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EU Industry Days 2019

EU Industry Days 2019 focused on key industrial challenges such as sustainability, digitalisation, investment and globalisation. The event, on 5-6 February, demonstrated how EU industrial policy benefits European citizens and provided input for future policy making. More

From promise to reality: Does business really care about the SDGs?

And what needs to happen to turn words into action. More

A Sustainable Europe by 2030

Sustainable development is development that meets the needs of current generations without compromising the ability of future generations to meet theirs. It is a concept deeply rooted in European policies. Over 40 years, Europe has put in place some of the world's highest environmental standards and ambitious climate policies, and championed the Paris Agreement. More

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Agnieszka Gajewska

Agnieszka Gajewska

CEE Public Sector & Infrastructure Leader, PwC Poland

Tel: +48 517 140 537

Anna Kowalewska

Manager, PwC Poland

Tel: +48 519 507 377

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