Strategy Book

PwC Romania has launched its first major strategy book, namely Formule de succes pentru urmatorul deceniu (Success formulas for the next decade). The event took place during a conference organised in partnership with Ziarul Financiar and hosted by the National Bank of Romania (NBR). The event was attended by Mugur Isarescu, NBR Governor and high-profile representatives of the local business environment, with speakers including Jerome Olive – CEO Automobile Dacia, Guy Poupet – CEO BRD – Groupe Societe Generale, Cristian Nacu– Managing Partner Enterprise Investors and Dragos Bilteanu – CEO Grup Romenergo.

The book, co-authored by Andrej Vizjak, Partner - PwC Romania and Consulting Leader - PwC SEE and Vasile Iuga, Country Managing Partner - PwC Romania and Managing Partner - PwC SEE, is the first one published by PwC Romania – and, hopefully, not the last – and the only one of its kind on the Romanian business book market. At a time when translations of international books characterize the reading options of the audience here, we believe this book brings a new, fresh and, most importantly, local perspective on the solutions available to overcome crises, providing how-to examples for the theory explained herein.

Formule de succes pentru urmatorul deceniu analyses concentration tendencies of companies in various economic sectors, both globally and nationally, including case studies of important companies in Romania, and it identifies a series of strategies through which companies can grow successfully in times of fierce competition and in a difficult economic context. The central idea of the book is that, based on the degree of internationalization and product diversification, successful companies can be divided into four main categories: the local specialist, the regional hero, the international champion and the industry shark, each with specific growth patterns:

The Local Specialist defines a smaller company with a reduced level of internationalization and product diversification. These buy companies with a market value of less than 3 billion USD, which operate on a specific market segment in one country or region. They rely mainly on organic growth but also acquire smaller companies in their regional industry segment

The Regional Hero profile includes companies of medium size, with a reduced level of internationalization, with a national or regional presence and high level of product diversification. These usually acquire companies with a market value of less than 3 billion USD, from different sectors than the ones in which they operate, but from the same country or geographical region.

The International Champion refers to medium sized companies, with a high level of internationalization, yet a reduced diversification of products and services. These acquire mostly
companies from various regions globally, but from the same sector of activity, with a market value of less than 3 billion USD.

The Industry Shark profile defines large companies with a high level of internationalization and product diversification, usually with a market value of over 20 billion USD. These target for acquisition both companies with a market value of over 3 billion USD, as well as smaller players from various industries and geographical regions around the world.

The book can be purchased from Publica Publishing House.