In May 2011, International Tax Review presented its annual European Tax Awards in London, celebrating the most innovative tax transactional, structuring, litigation and transfer-pricing work done in Europe between March 1 2010 and December 31 2010 . Since 1990, International Tax Review has established itself as the world’s most authoritative and lively magazine dedicated to international tax related matters.
PwC’s leadership in the transfer pricing field was recognized by being elected the 'European Transfer Pricing Firm of the Year' and won ‘National Transfer Pricing Firm of the Year’ in six countries, namely Ireland, Luxembourg, Malta, Portugal, Switzerland and the UK.
To decide the winners, International Tax Review’s team of journalists undertakes detailed research from a variety of sources: submissions from firms, feedback from a large number of tax executives, tax advisers and lawyers.
PwC's transfer pricing group has been consistently ranked as the leading practice by the International Tax Review. We have transfer pricing expert teams across the world comprising over 600 specialists in economics, accounting, project management and tax law. This combination of experience enables us to develop innovative approaches to transfer pricing issues.